Foundations of Marketing

How do you market your good ideas? Perhaps you are a small business owner or church leader wishing to be known in the community?

In this subject, you will learn how organisations identify their market and the customers within that market. You will also learn how to creatively market campaigns and how organisations manage marketing successfully. Further, this subject will enhance your knowledge and understanding of key areas of marketing.

Quick Info

Currently offered by Alphacrucis: Yes
Course code: MKT001
Credit points: 10
Subject coordinator: Ka Lun Kenelm Chan

Prerequisites

Nil

Awards offering Foundations of Marketing

This unit is offered as a part of the following awards:

Unit Content

Outcomes

Describe the role of marketing in organisations and explain each component of marketing mix for specific contexts;
Identify marketing concepts from a legal, ethical, and Christian perspective;
Report marketing strategies and tactics;
Select and apply appropriate skills to work in teams.

Subject Content

Introduction to marketing
Marketing environment and analysis
Market research
Consumer and buying behaviour
Segmentation, targeting and positioning
Product, price, promotion and place
Services marketing

This course may be offered in the following formats

Face to face (on site)
E-learning (online)
Intensive
Extensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

Forum Discussion (25%)
Marketing Analysis (25%)
Marketing Strategy (30%)
Presentation (20%)

Prescribed Text

Armstrong, G., Denize, S., Volkov, M., Adam, S., Kotler, P., Ang, S., Love, A., Doherty, S., and van Esch, P. (2021). Principles of Marketing (8th ed.). Pearson Australia. ISBN: 9781488626203.

Please consult your instructor before purchasing any textbooks